My first project at Alaven Pharmaceutical (now Meda) was to work with the Brand Manager to design sample and trade cartons for the newly launched PreferaOB Prenatal. The brand manager wanted something that incorporated the existing colors of the logo, highlighted the unique formula, and would appeal to expectant mothers who might be inundated with a variety of products to try.

The design was extended into two line extensions: PreferaOB+DHA and PreferaOB One, each mirroring the design and rotating between the dominant colors to stand out against each other.